At Better Meetings, everything revolves around meaningful encounters. Located in a historic building in the middle of the Utrechtse Heuvelrug forest, this meeting venue offers a warm and inspiring environment. Personal service is a top priority, but always combined with the efficiency of digitalization. As a proud B-Corp organization with a sustainable vision and a keen eye for detail, Better Meetings ensures that their team can work optimally and that guests always feel at home.
Since 2021, Better Meetings has been using MICE Operations software, and it has made a world of difference. “We used to do everything manually,” says Kim, sales coordinator at Better Meetings. “From creating schedules and kitchen sheets to keeping track of client details—it was extremely time-consuming.” So, it was time for a change. After exploring different systems, they chose MICE Operations. The transition to a new way of working went smoothly. “The team had to get used to the new kitchen lists and schedules, but with the right guidance and implementation sessions, we quickly became much more efficient,” Kim explains.
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A personal approach, even digitally
The online RFP tool on the website of Better Meetings allows clients to plan their meetings themselves and easily indicate their preferences. Client details, additional requests, time schedules — everything is neatly organized. Thanks to these structured requests, schedules are generated in no time. “If a client selects add-ons like smoothies or snacks, they automatically appear in the schedule. That saves us time and ensures we don’t miss anything. Plus, it’s a great way to upsell!” Kim explains.
The software keeps evolving, making our planning process easier and more efficient.
Kim, sales coordinator at Better Meetings
Sometimes, the booking module also leads to surprising choices. “Some clients select every possible add-on — snacks, smoothies, drinks… That’s when I give them a call to check what truly fits their needs. I’d rather provide good personal advice than create unnecessary waste!”

Growing Together with MICE
Better Meetings is always looking to optimize their workflow, and they appreciate the same mindset in MICE. “The software keeps evolving, making our planning process easier and more efficient. And if I ever run into an issue? I just use the chat function. The quick and personal support from MICE is fantastic.”
With MICE Operations, Better Meetings seamlessly combines personal hospitality with a smart workflow. Less administration, more time for real connections.