The weather is always unpredictable, which can be tough for owners of beach clubs. One day, your beach club might be full of people enjoying the sun, and the next, a sudden rain shower could drive customers away. But with the right ways, you can keep your beach club busy, even when the weather isn't good.
Create a welcoming indoor and outdoor space
While the rain may be pouring outside, inside your beach club it can always be summer. Hart Beach, for example, cultivates a cozy, homey atmosphere that draws people in, regardless of the weather. As Laura, their event manager, puts it: "Everyone is always welcome here for a coffee, a delicious meal, a dip in the water, or a shower after surfing – whatever they want." And don't forget your outdoor space! A terrace cover provides shade on hot days and protection from rain, ensuring your guests are always comfortable and prepared for any weather.
Group reservations are a steady income stream
Focusing on groups and parties can provide a stable income. The Fat Mermaid has discovered the benefits of this approach. "Parties ensure a constant income," says owner Malou. "Large groups are less likely to cancel due to bad weather than a couple coming for dinner. MICE makes planning these events easier, by streamlining workflows." By offering flexible packages, you can cater to your target audience and maintain a steady stream of visitors.
Parties ensure a constant revenue stream, as large groups are less likely to cancel in bad weather than a couple coming for a meal. MICE makes planning these events easier, by streamlining workflows.
Malou Rook, owner The Fat Mermaid
Make your location available for everyone
Even in poor weather, people enjoy walks on the beach to get some fresh air. Make sure these casual passersby can grab a table. By linking your MICE account to a reservation system like Formitable, both organized groups and daytrippers can easily book a spot. This optimies occupancy and ensures greater customer satisfaction.
Provide a clear offering of your events
Make your event offerings visible and attractive to your guests. With the online RFP tool on your website, personalized proposals with photos and videos, and regular social media updates, you can showcase the possibilities at your beach club. This way, your guests know exactly what to expect when they visit.
Boost efficiency during peak summer periods
Anticipating sunny (and busy) days? With the RFP tool on your website, you're always reachable, even when you're busy serving drinks on the terrace. Guests can plan their events and reservations 24/7 through the user-friendly form. This saves you time and effort, as all necessary information, such as the number of guests and special requests, is captured directly in the system. Thanks to an efficient proposal process, you can quickly provide your customers with a personalized proposal, giving you more time to focus on the real work: enjoying the sun and welcoming your guests.
With a little creativity and the right approach, your beach club can thrive in any weather. Make organizing events and managing reservations easier with the event management software of MICE Operations. This will give you more time to provide personalized attention to your customers. Don't be at the mercy of the unpredictable summer weather; create a stable income with these tips!