More visitors to your theater, even during the off-season? Here’s how to do it.

After a busy period with sold-out shows and big theater productions, things can suddenly quiet down. But instead of waiting for the off-season, it’s smart to get prepared. This is the perfect time to turn those empty dates into a full schedule by tapping into the diverse needs of your audience and businesses. Theaters aren’t just for performances, they’re also ideal for corporate events. And that’s where your opportunity lies!

Companies are always looking for inspiring and unique venues for their events, like product launches, seminars, award shows, or networking receptions. Theaters are perfect for this, thanks to their professional setting and excellent technical facilities. However, many corporate events still take place in hotels or conference centers. Why? Maybe it’s out of habit, or maybe theaters aren’t seen as the first option. That’s a shame because they offer so many possibilities!

Easy booking, more revenue

When a company organizes an event, they want to move quickly. If booking a venue is too complicated, they’ll just look elsewhere. That’s why having a smooth booking process is essential. With MICE’s online RFP tool on your website, you make it easy for companies: they can instantly check your available rooms, select packages, choose optional extras, and request a quote without any hassle. This saves you, as an event planner, lots of time since you won’t have to email back and forth or wait for confirmations. The easier you make it, the faster companies will book, and the fuller your calendar will stay — even in the off-season!

Smaller spaces also offer plenty of possibilities

Flexibility is key! Instead of only offering your largest theater, consider making smaller spaces available for meetings or brainstorming sessions. And why not experiment with smaller events like comedy nights, art exhibitions, or film screenings? Anything you do to make your theater more appealing to different audiences will keep it dynamic and lively year-round.

With MICE, you get instant access to your room availability, meaning you can easily manage multiple spaces at once without impacting your larger theater spaces. This makes it simple to book and plan smaller events. No more worrying about double bookings or scheduling events in the wrong rooms.

The off-season offers plenty of opportunities!

The off-season doesn’t have to be a problem! Quite the opposite — this period gives you the chance to bring your theater to life, attract new audiences, and make the most of your spaces. By offering your rooms for a variety of activities and events, you can increase your occupancy rate. And with MICE’s software, you manage all requests, quotes, and communications from one simple platform. This speeds up the whole process and makes it much more efficient, saving you time as an event planner.

Use your time wisely, plan ahead, and ensure that your theater remains a dynamic location for events all year round!